RESEARCH & INSIGHTS

The people decisions that shaped and destroyed major companies.

Original analysis from Dr Ali Raza on leadership failures, hiring science, and why traditional psychometrics keep getting it wrong.

Getting It Right7 min read

Microsoft's $2.7 Trillion Proof That Empathy Beats Dominance

Satya Nadella's empathy, curiosity, and humility defied every CEO archetype. Microsoft's 10x growth proves that the right person for a role depends on the specific pressures of that role.

10xMarket cap growth
Data-Driven Shift7 min read

How Google Proved Managers Matter by Measuring Situations, Not Personalities

Project Oxygen analysed 10,000+ observations and found that the behaviours predicting great management were all situational and relational, not personality traits.

#8Where technical skill ranked (out of 8)
Assessment Failure7 min read

HP's Leo Apotheker: $30 Billion Destroyed in 11 Months

HP's board hired credentials - a 20-year SAP career, five languages, international experience - without once testing whether a software executive could lead a hardware company.

$30BMarket cap destroyed
Context Mismatch8 min read

Ron Johnson at JCPenney: When Apple Genius Becomes Retail Catastrophe

Johnson was a Harvard MBA who created the Apple Store and generated $4,032 per square foot. Traditional assessments would have ranked him best-in-class. The role demanded the opposite of everything he was.

$4.3BRevenue lost in 17 months
Leadership Failure7 min read

WeWork and the $39 Billion Cost of Mistaking Charisma for Competence

Adam Neumann passed every traditional leadership assessment with flying colours. High extraversion, high openness, visionary ambition. The traits were never wrong. The context was missing entirely.

$39BValuation destroyed
ABOUT THE AUTHOR

Selected interviews and public conversations

External interviews where Dr Ali Raza discusses hiring risk, leadership decisions, and responsible AI use in enterprise recruitment.

Recruiting Future Podcast21 Jan 2026

Ep 761: What Happens When Recruiters Embrace AI?

Discussion on how recruiters are adopting AI and where judgment boundaries still matter.

Mira Business FM19 Jan 2026

Morning Drive | Revolutionizing Recruitment with AI

Interview on practical AI use in recruitment and how to keep human oversight accountable.

The Alder HourNov 2025

The Alder Hour: Are Job Applicants Doing It All Wrong?

Conversation on candidate behavior, selection quality, and where hiring processes fail.

Dubai Eye 103.8Oct 2025

Dubai Eye 103.8 Interview (full episode, starts at 27:00)

Long-form radio interview on hiring science and AI-supported recruitment decisions.

Tech Startup Stories Podcast2 Apr 2025

Dubai's Startup Revolution: A Tech Startup Story with byteSpark.ai

Founder interview on building byteSpark.ai and applying AI to enterprise hiring decisions.